Customer Journey Analysis of UNIQLO Website
As a loyal UNIQLO shopper, I’m a frequenter of UNIQLO’s online shopping website. More often than not, though, I find myself exiting the website out of frustration simply because of how difficult it was to navigate the pages and products.
Thus, I decided to conduct a customer journey analysis of the UNIQLO website based on Nielsen’s Usability Heuristics.
UI Redesign & Gamification of Sustainable Blockchain App
Consulting for a sustainable blockchain company, I created redesign mockups of its apps on Figma to cater their products and services towards their new target audience: college students.
Datathon 2025: Green Card Data Analysis
I participated in University of Michigan’s Datathon 2025 competition, learning how to tell a story with data through Tableau and analyzing correlations to create our solution — a SMOTE (Synthetic Minority Oversampling Technique) analysis — to alleviate bias in the green card application process.
… and some writing!
Aside from designing and coding, I’m always writing! My general interests span from the arts — movies, TV shows, music — to technological happenings around the world.
Come find me at The Michigan Daily‘s Film Section and my occasional commentary articles.
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